Creator marketing for AI products

Where AI products meet the creators their users trust.

Candreo matches AI companies with vetted tech creators — developers, designers, animators, marketers — and runs campaigns that turn product demos into signups.

Book an intro call Join the creator network

projected tech-sector creator spend, 2026 (global): $2.7B
projected tech creator budget growth, YoY: +31%
typical CPM on developer audiences: $40–80

For brands

Performance ads can't demo a prompt. Creators can.

AI tools are demo-dependent

A banner ad can't show a prompt, a workflow, or an output. A creator walking through your product in their own stack is the demo your buyers actually watch to the end.

Trust beats reach

Developers, designers, and marketers buy what respected operators in their field already use. A credible creator's endorsement carries what no paid placement can.

Your users live in niche feeds

The people who'll pay for your tool follow specific channels, not broad hashtags. We place you exactly there — no wasted impressions on audiences that will never convert.

How it works

One partner from shortlist to signups.

Match

We map your ideal user, then shortlist creators whose audience actually is that user — vetted for engagement quality, audience overlap, and whether they can genuinely run your product.

Launch

We handle briefs, contracts, rates, and content QA. Creators get room for their own voice; you get accurate product claims, clean disclosures, and on-schedule delivery.

Scale

Every placement is tracked to signups, not impressions. We report what converted, cut what didn't, and double down on the creators driving pipeline.

For creators

Get paid to cover AI tools actually worth covering.

If you make content for developers, designers, animators, or marketers, join the network. We bring you sponsorships that fit your audience — and handle everything around the deal so you can keep making things.

Apply to the network

Vetted brands only

We test every tool before we pitch it to you. If we wouldn't use it, you'll never see it.

Fair, transparent rates

Flat fees agreed up front, performance upside where it makes sense — and we chase the invoices, not you.

Briefs that respect your voice

Talking points, not scripts. Your audience trusts you because you sound like you — we keep it that way.

Contracts and disclosure handled

Usage rights, exclusivity, ad disclosure — cleanly written, so you're protected and platform-compliant.

Why Candreo

Run by operators, not media buyers.

We evaluate tools like product managers

Candreo is run by senior product people from the software industry — not media buyers. We can tell a genuinely useful tool from a demo-day trick, and creators trust us for it.

We speak your buyer's language

Architecture, workflows, pricing models, integrations — our briefs are written by people who have shipped software, so creator content lands technically accurate the first time.

One niche, deliberately

We only do AI and software products. Every creator relationship, every benchmark, every learning compounds in your category instead of being spread across ten industries.

FAQ

The questions every first call starts with.

What does a campaign cost?

It depends on creator tier and format. Campaigns are scoped from a few thousand dollars for a focused micro-creator push to five figures for multi-creator launches. We scope to your budget on the intro call — no retainer required for a first campaign.

How do you vet creators?

Three filters: audience fit (do their viewers match your ideal user), engagement quality (real comments from real practitioners, not bot pods), and product credibility (can they genuinely use your tool on camera). Our bar is deliberately high — we'd rather turn a creator away than burn your budget.

How fast can we launch?

Shortlist within a week of the intro call. We target first content live within three to five weeks, depending on creator schedules and how demo-ready your product is.

Do you only work with AI companies?

We work with AI and software products whose users are developers, designers, animators, or marketers. If your buyer watches tech content to decide what to try, we can help. If not, we'll tell you on the first call.

How do creators get paid?

Directly and on time. Rates are agreed before any work starts, contracts are signed before publishing, and we handle brand-side invoicing so payment doesn't depend on you chasing anyone.

Let's talk.

Tell us who you are and we'll get back within two business days.